🏗️ Who Am I

As a child, I ignored the instructions for Lego. 

Not out of defiance, but because I didn't see a pile of chaotic bricks. I saw a system waiting to emerge. This ability to see around corners and connect unrelated pieces into a functional whole became the foundation of my business mindset. 

Where others see "just a pizzeria," I see an ecosystem. The owner’s story. The brand. Importing premium Sicilian ingredients. Private label products. An e-shop. AI automation. Viral content created directly in the kitchen that naturally spreads the brand .

This is exactly how I work today. For example, developing the Castellino brand.

I don’t look for instructions. I look for ways to assemble individual pieces into a brand that makes sense, grows, and generates profit. 

🎓 My Education & Approach

I hold an MBA, but I consciously rejected the comfortable corporate path. I enjoy building new things, not maintaining the status quo.

I choose the harder path because that is where true understanding is found. The comfort zone is a pleasant place, but nothing grows there. I view business as a long-term experiment, a grand experience where obstacles are simply feedback.

♟️ What I Do

I don't write boring 50-page business plans that end up in a drawer. I implement the Business Model Canvas (Strategyzer) and translate it into a clear OGSM.

I draw inspiration from military strategy (Erwin Rommel), which applies to business just as it does to the battlefield:

1. Focus: Energy is directed only where it has the greatest impact (the Blitzkrieg principle).

2. Speed of Adaptation: The ability to react before the market does.

The Canvas is uncompromising in this regard. We can see the entire company on a single table and immediately test the 5 key points that determine survival:

💎 1. Value Creation

The company must create and deliver something unique. Otherwise, it is just a hobby.

📢 2. Attention (Marketing)

It must be something people want or need. Without attention, it is a failure.

🤝 3. Transaction (Sales)

Customers must be willing to pay for that value. Without sales, it is a charity.

📦 4. Delivery

You must deliver what you promise, at the promised quality. Otherwise, it is a fraud.

📊 5. Sustainability (Finance)

The business must generate enough profit to fuel further growth. Otherwise, the end is just a matter of time.

My job is to configure these elements so that the company doesn't just survive, but operates as a profitable system 

🫵 Who I Do It For

For business owners who:

✅ Have a good product but strategic chaos.

✅ Feel their business has greater potential than it is currently living up to.

✅ Don't want to be right. They want results.

The result of my work is a company that is clear on who it exists for, where it creates value, and why it makes money every month. 

⛔ Who I Do Not Work With

My time and attention are scarce resources.

1. Projects that contradict my values

I build on integrity, humility, and discipline. I do not work with businesses that profit from human misery or support addictions (gambling, alcohol).

2. People unwilling to change

If someone refuses feedback, testing, and iteration, I cannot help them. I am not looking for clients who want to defend their ego. I am looking for those who want to build a functional business.